About the Role

Pivo Equestrian is seeking a hands-on, results-driven Ads Manager to lead paid advertising efforts across Amazon, Meta, TikTok, and YouTube. This role requires a deep understanding of performance marketing, campaign optimization, and platform-specific advertising strategy. The ideal candidate has equestrian industry experience, a strong digital marketing background, and thrives in a fast-paced, hands-on environment.

This is not a strategic-oversight-only role — the Ads Manager will be directly building, managing, and optimizing campaigns on a day-to-day basis.

What You'll Do

• Plan, execute, and optimize paid advertising campaigns across Amazon Ads, Meta (Facebook/Instagram), TikTok Ads, and YouTube Ads
• Manage budgets, bidding strategies, targeting, and creative testing to maximize ROAS and campaign performance
• Conduct A/B testing on ad creative, copy, audiences, and placements across all platforms
• Monitor and report on key performance metrics (CPA, ROAS, CTR, conversion rates, etc.) and adjust strategy accordingly
• Collaborate with creative, content, and product teams to develop ad assets tailored to each platform's best practices
• Stay current on platform algorithm changes, ad policy updates, and emerging advertising trends
• Manage Amazon-specific advertising including Sponsored Products, Sponsored Brands, and Sponsored Display
• Oversee TikTok and Meta campaign structures, audience segmentation, and pixel/conversion tracking
• Manage YouTube/Google Ads video campaigns, including audience targeting and creative sequencing
• Provide regular performance reports and insights to the Equestrian Director
• Ensure all advertising strategies align with brand voice and business goals within the equestrian and/or digital product space

What We're Looking For

• Bachelor's degree in Digital Marketing, Marketing, or a closely related field
• Minimum 8 years of hands-on experience managing paid advertising campaigns across Amazon, Meta, TikTok, and YouTube
• Demonstrated equestrian industry experience or strong familiarity with the equestrian market
• Proven track record of managing significant ad spend and delivering measurable ROI
• Strong analytical skills with proficiency in ads manager platforms, analytics tools, and reporting dashboards
• Excellent communication and cross-functional collaboration skills

Nice to Have

• Experience marketing apps or digital products
• Familiarity with attribution tracking, pixel implementation, and mobile app advertising (MMPs, SKAN, etc.)

LOCATION

• This role can be based in the United States or the United Kingdom.
• Candidate must be legally authorized to work in their country of residence.
• Working hours should provide reasonable overlap with the Equestrian Director's team; specific overlap hours to be confirmed based on candidate location.

ADDITIONAL REQUIREMENTS

• This is a full-time, dedicated role. The successful candidate will be required to sign a non-compete agreement and may not engage in contract, freelance, or consulting work — including for competitors — during employment.
• Must be available to work core business hours with flexibility as campaign needs require.
  
  PIVO is an equal opportunity employer. We welcome applicants from all backgrounds who meet the qualifications
  above.